1st Rally in Defence of bees - "Buy Honey - Save Bees"
In 2015, the 1st Rally in Defence of Bees as a part of campaign "Buy Honey - Save Bees" took place. The aim of the Rally was promoting polish honey and beekeeping. In this way we wanted to support this campaign and give it additional publicity.
The campaign was realized by "Pasieka" Publisher in cooperation with the Polish Beekeeping Association, but the Rally in Europe was our own crazy idea. We also undertook its realization. Tomasz Łysoń, the owner of our company is not only a bees lover, but he also likes automotive industry, especially old cars. In this way our boss had the opportunityto combine his passions and to use them for a noble purpose. He managed to convienced to the Rally idea his friends and business partners. In such a way 10 Fiat 126p’s, each with a two-person crew, covered 4,000 km in Poland and Europe.
The campaign "Buy Honey - Save Bees" was aimed at making society aware, how important is buying honey locally. In this way, every consumer indirectly saves bees because it is the beekeeper, who cares for them. You can read more about the campaign on the website: www.miodkupujeszpszczolyratujesz.pl You can also watch our video about the rally: